Visual Merchandiser
Visual merchandisers develop floor plans and three-dimensional presentations of goods and services in order to maximise sales. These include window areas, interior point-of-sale displays and special promotions. They also promote services such as travel and particular events such as 'home shows'.
Visual merchandisers may perform the following tasks:
- communicate with managers of department stores to work out the floor layout and display points, as well as how and what items are to be displayed
- design window or internal displays based on a theme, style or trend of advertising
- obtain props and accessories for constructing displays
- make and paint props and signs
- dress mannequins and use appropriate lighting to display merchandise for the best presentation possible
- arrange ticketing and signage
- take down displays after promotion.
Visual merchandisers may be required to carry equipment, climb ladders and work in confined areas. Those employed by large department stores or firms may travel between head office and branches. They may need to work at night and on weekends and public holidays.
Personal Requirements:
- enjoy creative and artistic activities
- creative and artistic aptitude
- good hand-eye coordination
- good colour sense
- good drawing and design abilities.
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