Desktop Publisher
Desktop publishers produce professionally designed and presented documents, according to specified design and presentation requirements, using desktop publishing software.
Desktop publishers may perform the following tasks:
- talk to clients to obtain a clear understanding of their requirements. Clients' requirements may include preparing booklets, brochures, advertisements, in-house magazines, newsletters, training and technical manuals, stationery, and books ready for printing or publishing
- prepare quotations for work contracts
- prepare sketches and discuss design concepts with clients
- design and arrange layouts to meet clients' requirements by studying drawings, photographs, texts and artwork to be reproduced
- amend layout, select fonts and integrate text with graphics (such as logos, graphs and charts) to create a balanced and readable document
- talk to clients about problems arising during the production phase and advise on possible solutions
- produce graphics from an original concept, either free-hand or by computer
- merge photographs with computer images, scan and adjust colours for the publication
- save 'print-ready' copy, and forward it to the printing or publishing house for mass production.
Specialisations:
Desktop publishers may specialise in simple office documents or in graphically complex, multi-coloured publications.
Desktop publishers may work long hours when a particular deadline must be met (e.g. when working on a major advertising campaign or the launch of a new business venture).
Personal Requirements:
- enjoy working with computers
- artistic ability for drawing, design and layout
- patience for fine, detailed work
- creativity, imagination and versatility
- good visual, oral and written communication skills
- able to work under pressure to meet deadlines.
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