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Public Relations Officer

State/Territory Specific Information

Public relations officers plan, develop, put into place and evaluate information and communication strategies that present the organisation to the public, clients and other stakeholders. They also promote good information flows within the organisation.

Public relations officers may perform the following tasks:

  • keep an eye on public opinion about an organisation or particular issues
  • develop and implement communication strategies for the organisation
  • advise management on communication issues and strategies
  • plan public relations programs including the preparation of cost budgets
  • present arguments on behalf of an organisation to government, other organisations and special interest groups
  • respond to enquiries from the public, media and other organisations
  • arrange interviews with journalists, prepare and distribute news releases and make statements to the media
  • write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
  • assist in preparing organisational documents such as annual reports, corporate profiles and submissions
  • write speeches, prepare visual aids and make public presentations
  • oversee production of visual (film or video), audio and electronic material, including managing websites
  • organise special events such as open days, visits, exhibitions and functions
  • conduct internal communication courses, workshops and media training
  • manage a company or organisation's response to important issues and in times of crisis.

Specialisations:

Publicity Agent

A publicity agent promotes, represents and finds employment for individuals and groups in occupations such as acting, music and sport.

Public relations officers may have to work in the evenings or on weekends, and may be required to travel for business.

Personal Requirements:

  • interested in people
  • good analytical skills
  • able to write concisely
  • good oral and written communication skills
  • good organisational skills
  • enjoy current affairs
  • able to work under pressure
  • aptitude for working with computers.

Related Jobs:

Education and Training, Employment Opportunities and Additional Information

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