Visual merchandisers develop floor plans and three-dimensional displays of goods and services in order to maximise sales and profit. These include window displays, interior point-of-sale displays and special promotions.
Visual merchandisers may perform the following tasks:
- communicate with managers of department stores to work out the floor layout, traffic flow and display points, as well as what items are to be displayed and how
- design window or internal displays based on a theme, style or trend of promotion
- obtain props and accessories for constructing displays
- make and paint props and signs
- dress mannequins and use appropriate lighting to display merchandise for the best possible presentation
- arrange ticketing and signage
- maintain, store and dismantle displays after promotion periods.
Visual merchandisers may be required to carry equipment and products, climb ladders, unpack stock and work in confined areas. Those employed by large department stores or firms may travel between head office and branches. They may need to work at night and on weekends and public holidays.
- creative flair and imagination
- good hand-eye coordination
- good colour sense
- good drawing and design abilities
- able to cope with the physical demands of the job.
Education and Training, Employment Opportunities and Additional Information
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