Marketing Officer (VIC)

Education and Training:

To become a marketing officer you usually have to complete a VET qualification in marketing. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. Entry to this occupation may be improved if you have a degree in business, commerce or economics with a major in marketing. To get into these courses you usually need to gain your VCE. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact Open Universities Australia or the universities you are interested in for more information as requirements may change.

Additional Information:

Graduates of marketing courses are eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.

Related Courses:

While the following courses are related to this occupation, they may not necessarily lead directly to employment, nor provide the most direct pathway to the occupation. Courses which provide preliminary or informal training, as well as those which provide additional job skills following initial qualifications may also be listed.

*Course is offered by more than one institution. Click link for details.

Employment Opportunities:

Marketing officers may be employed by companies that manufacture or distribute consumer or industrial goods, or companies that provide private business services. They may also work in advertising, promotions, insurance and banking organisations. Increasingly, marketing officers are employed by government departments and enterprises.

Graduates can enter large organisations or manufacturing companies as management trainees. With experience, the career path typically leads from support roles to positions of product management, brand management, marketing management and general management. Marketing officers often progress to top management roles later in their careers.

Electronic commerce is a growing area within marketing so an understanding of this area is important. Skills in electronic commerce may be advantageous to finding employment.

People without specific qualifications may be able to enter marketing through retail, commercial sales, marketing services or by working as assistants to product or marketing managers.