Copywriter (NSW/ACT)
Education and Training:
You can work as a copywriter without formal qualifications. You will probably get some informal training on the job. Artistic and creative abilities are essential. Entry to this occupation may be improved if you have qualifications. You may like to consider a VET qualification in advertising, marketing or professional writing and editing. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information.
You can also become a copywriter by studying advertising, marketing, communications, media studies, professional and creative writing, journalism or English literature at university. To get into these courses you usually need to gain your HSC/ACT Year 12. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact Open Universities Australia or the universities you are interested in for more information as requirements may change.
Additional Information:
Although there are no formal education requirements, people who want to become a copywriter will be required to provide a portfolio of creative work to demonstrate their creative flair.
The Australasian Writers and Art Directors Association (AWARD) runs a 16-week course each year that is highly regarded in the advertising industry. For more information visit the website at www.awardschool.com.au.
Related Courses:
While the following courses are related to this occupation, they may not necessarily lead directly to employment, nor provide the most direct pathway to the occupation. Courses which provide preliminary or informal training, as well as those which provide additional job skills following initial qualifications may also be listed.
*Course is offered by more than one institution. Click link for details.
- Certificate IV in Advertising *
- Diploma of Advertising *
- Advanced Diploma of Advertising *
- Advanced Diploma of Music Business *
- Bachelor of Communication *
- Bachelor of Communication - Advertising
- Bachelor of Communication and Media Studies *
- Bachelor of Communication and Media Studies / Bachelor of Commerce
- Bachelor of Communication and Media Studies / Bachelor of International Studies
- Bachelor of Communication and Media Studies / Bachelor of Laws *
- Bachelor of Marketing and Media
- Bachelor of Media Communication
- Bachelor of Writing
Employment Opportunities:
Copywriters are employed by advertising agencies; radio and television stations; advertising departments of retail, wholesale and manufacturing firms; and some government departments. Some are self-employed as freelance copywriters.
Competition for entry level positions is very strong.
For Further Information:
Media
1300 656 512The Communications Council
(02) 8297 3800Information for other states and territories:
mail@alliance.org.au
www.alliance.org.au