Advertising Account Executive (WA)

Education and Training:

To become an advertising account executive you usually have to complete a degree at university with a major in advertising or marketing and have relevant work experience. To get into these courses you usually need to gain your WACE at Stages 2 and 3. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact Open Universities Australia or the universities you are interested in for more information as requirements may change.

Additional Information:

The Communications Council offers various short courses and certificates for people working in the industry, which may assist your career progression. Refer to the Communications Council website for more details.

Related Courses:

While the following courses are related to this occupation, they may not necessarily lead directly to employment, nor provide the most direct pathway to the occupation. Courses which provide preliminary or informal training, as well as those which provide additional job skills following initial qualifications may also be listed.

*Course is offered by more than one institution. Click link for details.

Employment Opportunities:

Advertising account executives work mainly for advertising agencies. Work is usually confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media.

Career prospects are dependent on a reputation for effective advertising management. Employment prospects are affected by the availability of advertising funds in corporate and other organisations, the perceived effect of advertising on consumers, the type of advertising considered appropriate, and the number of special events and new developments that require advertising and promotional campaigns. Entry to the industry is very competitive.