Advertising Account Executive (NSW/ACT)
Education and Training:
To become an advertising account executive you usually have to complete a degree at university with a major in advertising or marketing and have relevant work experience. To get into these courses you usually need to gain your HSC/ACT Year 12. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Most universities in Australia offer degrees in these areas. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact Open Universities Australia or the universities you are interested in for more information as requirements may change.
Additional Information:
The Communications Council offers various short courses and certificates for people working in the industry, which may assist your career progression. Refer to the Communications Council website for more details.
Related Courses:
While the following courses are related to this occupation, they may not necessarily lead directly to employment, nor provide the most direct pathway to the occupation. Courses which provide preliminary or informal training, as well as those which provide additional job skills following initial qualifications may also be listed.
*Course is offered by more than one institution. Click link for details.
- Certificate IV in Advertising *
- Diploma of Advertising *
- Diploma of Communication *
- Diploma of Graphic Design *
- Advanced Diploma of Advertising *
- Advanced Diploma of Design - Graphic Design
- Bachelor of Accounting *
- Bachelor of Advertising and Marketing Communication
- Bachelor of Advertising and Marketing Communication / Bachelor of Laws
- Bachelor of Applied Economics / Bachelor of Advertising and Marketing Communication
- Bachelor of Arts - Advertising
- Bachelor of Arts - Communication - Public Communication
- Bachelor of Arts - Communication - Public Communication / Bachelor of Laws
- Bachelor of Arts - International Studies / Bachelor of Advertising and Marketing Communication
- Bachelor of Arts - Media / Bachelor of Laws
- Bachelor of Biotechnology / Bachelor of Business
- Bachelor of Business *
- Bachelor of Business / Bachelor of Arts - International Studies
- Bachelor of Business / Bachelor of Commerce
- Bachelor of Business / Bachelor of Laws *
- Bachelor of Commerce *
- Bachelor of Commerce / Bachelor of Advertising and Marketing Communication
- Bachelor of Commerce / Bachelor of Information Systems
- Bachelor of Commerce / Bachelor of Science *
- Bachelor of Communication *
- Bachelor of Communication - Advertising
- Bachelor of Communication - Advertising / Bachelor of Business - Marketing
- Bachelor of Communication and Media Studies *
- Bachelor of Communication and Media Studies / Bachelor of Arts
- Bachelor of Communication and Media Studies / Bachelor of Commerce
- Bachelor of Communication and Media Studies / Bachelor of International Studies
- Bachelor of Communication and Media Studies / Bachelor of Laws *
- Bachelor of Communication and Media Studies / Bachelor of Science
- Bachelor of Creative Arts / Bachelor of Commerce
- Bachelor of Creative Arts / Bachelor of Communication and Media Studies
- Bachelor of Education - Secondary / Bachelor of Arts
- Bachelor of Engineering / Bachelor of Business *
- Bachelor of Engineering / Bachelor of Business / Diploma of Engineering Practice
- Bachelor of Graphic Design *
- Bachelor of Graphic Design / Bachelor of Advertising and Marketing Communication
- Bachelor of Media - Public Relations and Advertising
- Bachelor of Media Communication
- Bachelor of Medical Science / Bachelor of Business
- Bachelor of Science / Bachelor of Business
- Bachelor of Visual Communication Design
Employment Opportunities:
Advertising account executives work mainly for advertising agencies. Work is usually confined to metropolitan areas, as the advertising and promotions industry must have direct access to the major business districts, associated industry groups and media.
Career prospects are dependent on a reputation for effective advertising management. Employment prospects are affected by the availability of advertising funds in corporate and other organisations, the perceived effect of advertising on consumers, the type of advertising considered appropriate, and the number of special events and new developments that require advertising and promotional campaigns. Entry to the industry is very competitive.
For Further Information:
Australian Marketing Institute
1300 737 445The Communications Council
(02) 8297 3800Information for other states and territories:
membership@ami.org.au
www.ami.org.au