Consumer Scientist
Consumer scientists measure and interpret consumer needs and preferences, making sure that these are taken into account in the design, production, delivery and use of products and services.
Consumer scientists may perform the following tasks:
- design and manage public nutrition education and promotion programs
- understand and use specific principles to solve problems related to consumer needs and preferences in the production and consumption of products and services
- analyse and interpret statistically based data to provide advice on the quality of products
- design and manage sensory evaluation projects
- design and manage food styling projects for product promotion
- measure and interpret consumer behaviour in the choice, purchase and use of products and services
- develop policy and analyse issues relating to consumers
- conduct social research to make predictions about consumer trends.
Personal Requirements:
- good oral and written communication skills
- good analysis and problem-solving skills
- creativity and good design skills
- sensitivity in dealing with a wide range of people and issues
- good leadership skills.
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